Search Strategies For 2014

Search Ranking Elements

There has been a ton of chatter about what an SEO will bring to the party in 2014, what their focus will be, what role with they play now that search has changed… Perhaps they feel this way because it’s much more complex today with Hummingbird – Content, Entities, Personas, Semantics, Conversational Search… Trying to […]

Naturally Becoming The Sweetest Sugar To Search


If nectar is the sweetest natural sugar to Hummingbirds, wouldn’t it make sense that your Entity be the sweetest, “natural” sugar to Search? I have talked about creating entities in ways that both readers & search can identity then correlate your data, validate your entity and their relationships through key vetting points such as; creative […]

Hummingbird SEO – Buzzing At Wing Speeds of 80 Times Per Second


The Online Marketing Industry is buzzing about Hummingbird, they are beginning to realize what we have been working on for the past 2 years… Just what is the industry saying about Hummingbird? “As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more relevant and diverse […]

Feeding Search What Search is Hungry For, Satisfy What It Craves…

Website Traffic Increase Over 3 Months Hummingbird Test Case

“To Google, Entities, Semantics, Conversations are 3 related elements. Google likes what you like; Google wants to serve up the sweetest sugar.” How do you know if you have the right stuff… the recipe to be the sweetest sugar? Let’s look at one of our case studies using the right ingredients: Does your website traffic […]

Why Google Named It’s Search Engine Hummingbird

Image by Greg Scott

The Rise of the Hummingbird With the ongoing naming convention for the Google search engine modules (Panda, Penguin), why do you think they agreed upon Hummingbird as the name? What was the meaning behind the name? What is a Hummingbird’s makeup, what is its physiology… Time to research this thought… the deeper the research, the […]

How Has Search Changed And What Does This Mean To Me?

Matt Cutts Dup Cont

The Evolution of Search and UAW Over the past several months, Google has made several major changes to its search engine, one of which is the largest change since 2001… Hummingbird.  For those of you who want a breakdown of what the Patent is all about, check out Bill Slawski – SEO by the Sea […]