Why Google Named It’s Search Engine Hummingbird

The Rise of the Hummingbird

Image by Greg Scott

Image by Greg Scott

With the ongoing naming convention for the Google search engine modules (Panda, Penguin), why do you think they agreed upon Hummingbird as the name?

What was the meaning behind the name?

What is a Hummingbird’s makeup, what is its physiology…

Time to research this thought… the deeper the research, the clearer the picture:

Wikipedia says that a Hummingbird can “fly at speeds exceeding 15 m/s (54 km/h; 34 mph), rapidly flapping their wings up to 80 times per second”. Now that’s moving!

To move this quickly they have a very rapid metabolism and that requires lots of fuel.

Just what is  fuel for a Hummingbird?

It’s nectar and not just any nectar, they reject nectar that is low in sugar… but due to nectar being a poor source of nutrients, they supplement their diet by eating insects and spiders.

Hummingbird Fuel:  Sugar, Insects and Spiders

No one likes Insects or Spiders so it was pretty easy to equate that to spam/quality (Panda/Penguin) but what about the sugar, what’s special about sugar, what is it constructed of?

“Sugar is the generalized name for a class of chemically-related sweet-flavored substances, most of which are used as food. They are carbohydrates, composed of carbon, hydrogen and oxygen.” –  Wikipedia

Chemically related… sweet flavored… food…Carbon, Hydrogen Oxygen are 3 related elements. To Google, Entities, Semantics, Conversations are also 3 related elements. Google likes what you like, Google wants to serve up the sweetest sugar.

So in this metaphor, what is the Google Hummingbird Search Engine all about? You guessed it, it’s all about SUGAR, the good stuff, the stuff that everyone likes, the stuff that Google serves up, and our test data supports this in spades!

To be continued…

Jason Arnold

About Jason Arnold

Jason is the Chief Operating Officer for Allegretto Publishing - Services designed for the new age of Search Engine Optimization that amplify online visibility for Websites, Internet Marketers, SEO's and Agencies.

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