Just what is the industry saying about Hummingbird?
“As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more relevant and diverse results, as search engines seek to promote not just the better single result but also the better associated results.” – Grant Simmons
No need to panic but it is time that you start taking action.
What actions can you take?
Ensure that your house is in order by building your Brand Entity and the elements it is comprised of:
When you are ready you can then turn your focus to your Creative Works:
“Create human-focused content that answers known queries and needs. (Consider meaning, medium, and message.) Identify entities, attributes, and connections in content (through schema.org and other markup) for search engines to digest. Ensure content is crawlable, indexable, and sharable. Seek, enhance, and inspire authority signals via social, PR, and good old marketing!” – Search Engine Watch
Remember, signals come in all shapes and sizes with each one playing a role, in the natural order of search.
More to come….