Search Strategies For 2014

Search Ranking Elements

There has been a ton of chatter about what an SEO will bring to the party in 2014, what their focus will be, what role with they play now that search has changed… Perhaps they feel this way because it’s much more complex today with Hummingbird – Content, Entities, Personas, Semantics, Conversational Search… Trying to […]

Key Ingredients For Semantic Entity Search

Semantic Entity Search

Now that you have gone through the checklist for your onsite optimization and you have addressed any major discrepancies that needed your attention, it’s time we talk more about the sweetest sugar for Search: Entities, Semantics, Conversations   For this post, I will primarily focus on an Entity and its Creative Works since both are […]

Feeding Search What Search is Hungry For, Satisfy What It Craves…

Website Traffic Increase Over 3 Months Hummingbird Test Case

“To Google, Entities, Semantics, Conversations are 3 related elements. Google likes what you like; Google wants to serve up the sweetest sugar.” How do you know if you have the right stuff… the recipe to be the sweetest sugar? Let’s look at one of our case studies using the right ingredients: Does your website traffic […]

Why Google Named It’s Search Engine Hummingbird

Image by Greg Scott

The Rise of the Hummingbird With the ongoing naming convention for the Google search engine modules (Panda, Penguin), why do you think they agreed upon Hummingbird as the name? What was the meaning behind the name? What is a Hummingbird’s makeup, what is its physiology… Time to research this thought… the deeper the research, the […]